My job is to continuously learn, teach, and stay on top of marketing trends, business news, tech updates, and local Rhode Island developments. Instead of only sharing with my team and clients, this post is where I share the most relevant, useful, and sometimes surprising insights—all in one place. This...

Not too long ago, a client came to me, completely frustrated with their website. They’d hired a company to build it for them, spent a significant amount of money, and ended up with a site on Squarespace that wasn’t delivering results. No traffic, no leads, no growth—just headaches. As...

It’s not often that I get truly personal online, but today I feel compelled to open up about something that’s been weighing on me. As someone deeply committed to my work and clients, hearing phrases like ‘your company might be too busy for us’ or ‘we might be too...

This particular post is geared towards a business that recently has launched a new website, is in the process of or planning to revamp their website. First, congratulations on taking the next step in expanding your online presence! Also, on diving deeper into the compliance and industry standards. As your...

As a Rhode Island-based business owner, you understand the importance of protecting your company’s unique assets. Intellectual property (IP) is the lifeblood of many businesses, encompassing everything from logos and brand names to creative works and innovative products. However, navigating the complexities of IP law can be daunting, especially...

I’m both a music and movie nerd and while I love humor and movies with twists, I also love movies that relate to my every day life (marketing, business, consulting) While this list doesn’t include my all time favorite movies, it includes movies related to the business/marketing/sales world that...

I want to share with you some valuable insights I’ve gained from working closely with small to medium-sized businesses on their website & digital projects. As an agency owner, I’ve had the opportunity to collaborate with numerous businesses, helping them establish a strong online presence and brand. Join me...

I’ve been so deep in the weeds on projects that sometimes it’s nice to take some time to dive into the basics, and brand consistency is a great place to start. It has a significant impact on your brand, and prioritizing it can affect your brand in many ways....

You like to party on the weekends. You have a few hobbies. People generally find your conversations interesting. Does that mean your business has a personality? Absolutely not. We’ve been forever stuck in an age where the status quo has been upheld by major corporations. Be professional. Be proper....