My job is to continuously learn, teach, and stay on top of marketing trends, business news, tech updates, and local Rhode Island developments. Instead of only sharing with my team and clients, this post is where I share the most relevant, useful, and sometimes surprising insights—all in one place. This...

Not too long ago, a client came to me, completely frustrated with their website. They’d hired a company to build it for them, spent a significant amount of money, and ended up with a site on Squarespace that wasn’t delivering results. No traffic, no leads, no growth—just headaches. As...

I want to share with you some valuable insights I’ve gained from working closely with small to medium-sized businesses on their website & digital projects. As an agency owner, I’ve had the opportunity to collaborate with numerous businesses, helping them establish a strong online presence and brand. Join me...

Back in 2008, Obama became the first presidential candidate to run ads in a video game. The ads were simple, consisting of one line of text and a picture of Obama. The revolutionary part of the ads was how targeted they actually were. Wondering why you didn’t notice any?...

I can’t stress the importance of a good logo enough. Logos are on everything your company produces or sells. There are two sides to every coin though. A logo on a good product helps you identify which brand it came from so you can get one yourself. A logo...

Marketing is constantly evolving, but it doesn’t always evolve in major leaps and bounds. It changes subtly and out of necessity. One such change takes us back to the 1960’s in Japan. A change born from old methods becoming obsolete and new methods sliding into their place.  In the...

Google’s June Update An algorithm is like a cake recipe, but instead of baking a cake Google follows the recipe to put all of the pages in order when you search. Many business owners do not understand how frequently Google updates its algorithm. If you had to guess how...

I’m gonna be honest with you all, marketing is manipulation and the sooner you accept it the sooner you will know how to do your job the best you can. We manipulate our customers through marketing into doing what we want them to do, which is make a purchase,...

We might not think about real estate as comparable to other sales positions often, houses are expensive, so are apartments, and cottages and even houseboats, so you obviously couldn’t sell one of them the same way as you’d sell say, a car, right? Or let’s go smaller, a t-shirt?...